GLOBAL AUDIENCES GROW SUSPICIOUS OF AI-POWERED NEWSROOMS

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GLOBAL AUDIENCES GROW SUSPICIOUS OF AI-POWERED NEWSROOMS – consumers are wary about AI’s genuinity when it comes to topics such as politics

Global concerns about the use of AI in news production and misinformation are growing, a report published by the Reuters Institute for the Study of Journalism found.

The institute’s annual Digital News Report, which this year is based on surveys of nearly 100,000 people across 47 countries, offers a picture of what many news media face.

Various newsrooms globally are working to address a new challenge with generative artificial intelligence, as tech giants and startups like Google and OpenAI build tools that can offer summaries of information and syphon traffic from news websites.

But the report found that consumers are suspicious about the use of AI to create news content, particularly for sensitive subjects such as politics.

According to the survey, 52% of U.S. respondents and 63% of UK respondents said they would be uncomfortable with news produced mostly with AI. The report surveyed 2,000 people in each country, noting that respondents were more comfortable with behind-the-scenes uses of AI to make journalists’ work more efficient.

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