Elon Musk’s SpaceX Buys Ad Campaign on Twitter for Starlink


SpaceX has bought an advertising package on Twitter for its satellite internet service Starlink, said Elon Musk, who owns the rocket company and the social media platform.

“SpaceX Starlink bought a tiny—not large—ad package to test effectiveness of Twitter advertising in Australia & Spain. Did same for FB/Insta/Google,” Musk wrote on Twitter on Monday.

Twitter, which generated more than 90 percent of its second-quarter revenue from ad sales, has seen advertisers suspending Twitter spending due to concerns that Musk would change the company’s content moderation rules.

Companies including General Motors Co., General Mills, Mondelez International, and Volkswagen AG paused advertising on the platform after Musk acquired it last month.

The chief executive of Tesla Inc. and SpaceX had last week told advertisers that he aimed to turn the social media platform to pursue truth and put an end to fake accounts.

He also raised the possibility of Twitter going bankrupt days after disclosing that the platform had seen a “massive” drop in revenue and blamed activist groups pressuring advertisers.

Source: The Epoch Times