Asda to change price promotions after CMA investigation


Asda is to change its price promotions after being singled out by the competition regulator in a probe into supermarket pricing practices.Asda has given a commitment to the Competition and Markets Authority (CMA) that it will alter the way it presents promotional deals.
The regulator was investigating whether supermarkets were misleading customers with confusing price promotions.
The investigation came after a super-complaint by the consumer group Which?.
At the time it issued the super-complaint, in April 2015, Which? cited several examples of what it called misleading pricing by supermarkets