TECHNOLOGY Google Is The Biggest Factor Behind Apple’s Services Revenue Growth


Alphabet subsidiary Google are paying big money to remain the default search engine across Apple devices.

Last year, the company paid out around $9.4 billion to Apple, according to Goldman Sachs analyst Rod Hall. That number will increase to about $12 billion this year.

Apple generated $39.5 billion in services revenue last year. Google’s $9.4 billion in traffic acquisition costs paid out to Apple made up for nearly 25% of that revenue.