MANCHESTER UNITED APPOINT NEW C.E.O – Omar Berrada appointed Man United’s new chief executive from rivals Man City
Manchester United have appointed Omar Berrada from rivals Manchester City as their new chief executive. United have been searching for a new CEO since the departure of Richard Arnold and have found his successor in Berrada, who has played a key part in City’s recent on and off-the-field success.
Reports suggest the appointment was made by Sir Jim Ratcliffe in consultation with Joel and Avram Glazer but that INEOS were the driving force behind the move. The deal has been done quickly so that Berrada can be in place as soon as possible after Ratcliffe’s deal to buy 25 per cent of Man Utd has been completed.
United see Berrada as the ideal choice of CEO because of his fantastic record running both the football and commercial side of a club – having enjoyed huge success at City and Barcelona. He brokered deals that saw City sign the likes of Erling Haaland and Jack Grealish, as well as generate record revenue from the City Academy.
