APPLE TO BE FIRST FIRM FINED UNDER NEW EU DIGITAL LAW – DMA violations could result in a fine of as much as 10% of a company’s global annual turnover
Apple is set to be the first company fined under new EU new rules that are aimed at reining in the power of Big Tech according to sources with direct knowledge of the matter.
EU regulators charged in June that the iPhone maker had breached the bloc’s tech rules. The charge against Apple was the first under the EU’s Digital Markets Act (DMA), which came into force earlier this year.
Apple was found to have failed to allow app developers to steer users to cheaper deals and offers outside of the App Store. Sources say the fine is likely to come this month, although the timing could still change.
DMA violations could result in a fine of as much as 10% of a company’s global annual turnover.
The new penalty comes just months after Brussels fined Apple over $2 billion for thwarting competition from music streaming rivals via App Store restrictions.
Apple also lost a long-running court battle with the EU in September.
