‘RECORD’ CHRISTMAS SALES FOR SUPERMARKETS – Industry figures suggest supermarkets experienced their busiest Christmas period since before Covid
Price cuts to lure shoppers helped supermarkets rake in record revenues ahead of Christmas, according to industry data.
Kantar Worldpanel, which tracks sales and prices among chains, said £13.7bn passed through tills or via websites over the four weeks to 24 December and Customers made 488 million grocery trips in that same period
It took average household grocery spending to an all-time high of £477 across the month, the report said, an increase of £28 on 2022.
The research noted a 2% rise in sales volumes – a statistic that will be particularly welcomed by chains.
It said that almost a third of all spending over the four-week period was made on items with some kind of offer, up by more than £820m on the same period in 2022.
Sales by value were up 7%.
That reflected, Kantar said, the continuing influence of grocery inflation. While all the established chainsaw sales rise, Kantar reported that Sainsbury’s outperformed in terms of growth.
Discounters Lidl and Aldi, which have already claimed record sales, enjoyed their highest-ever market shares for the Christmas period.
